The Nike Air Max Mx 720 818 is more than just a shoe; it’s a statement. Blending the iconic design of the Air Max line with futuristic elements, this sneaker pushes boundaries in both style and comfort. From its inception, the MX 720 818 aimed to capture the imagination of sneaker enthusiasts and fashion-forward individuals alike, seamlessly merging function and flair. This article delves into what makes this sneaker a standout, covering everything from its unique features to its cultural impact.
The story of the Nike Air Max MX 720 818 is rooted in Nike’s continuous innovation within the Air Max family. The late 1970s and early 1980s laid the groundwork for Nike Air technology which revolutionized athletic footwear by providing superior cushioning through pressurized air pockets. Then in 1987, the Air Max 1 debuted, showcasing the visible air unit, a groundbreaking design element that quickly became a signature of the line. The Air Max 720, which is directly derived from the 270, took this concept to the extreme by featuring an air unit that is visible not only on the heel but wraps 360 degrees around the sole. The “MX” in the 720 818 line stands for “Mixed,” and signifies the blend of classic elements with new materials and design cues. Specifically, the “818” refers to a specific textile material used in the upper, adding to the uniqueness of the style. This mix resulted in a sneaker that is not only comfortable but a bold statement in modern design, drawing influence from the past while still being very much of its time. The MX 720 818 aimed to bridge the gap between athletic performance and everyday wear, solidifying its place in sneaker culture.
Understanding the Design of the Nike Air Max MX 720 818
The Nike Air Max MX 720 818 stands out thanks to several key design elements. Let’s break them down:
- The 720 Air Unit: This is the defining feature. The incredibly thick, 360-degree air unit provides unparalleled cushioning and a striking visual impact. It’s not just about looks though; the air unit is functional, offering a comfortable, bouncy ride all day long.
- Futuristic Upper: Often featuring quilted nylon or other synthetic materials, the upper gives the shoe a distinctive, almost space-age aesthetic. This material is durable and helps maintain the shoe’s shape.
- Bold Colorways: Nike is known for its vibrant and diverse color palettes, and the MX 720 818 is no exception. From subtle monochromes to loud neons, there’s a colorway to match every style.
- Unique Detailing: Small design elements, like embossed logos, contrast stitching, and patterned inserts, add layers of detail and visual interest. These details elevate the shoe beyond just a functional item into a stylish piece.
Material and Construction
The materials used in the Nike Air Max MX 720 818 are chosen for both performance and aesthetics:
- Textile Upper: As mentioned before, the “818” in the name references a key textile material, often nylon or a synthetic blend that provides durability and a unique texture.
- Synthetic Overlays: These add structure and support, as well as contributing to the overall futuristic look.
- Rubber Outsole: Providing excellent traction and durability for daily wear.
- Padded Collar and Tongue: Ensuring comfort and support around the ankle and top of the foot.
“The beauty of the Air Max MX 720 818 lies in its innovative mix of materials and bold design. It’s not just about looks; it’s about pushing boundaries in comfort and style,” says Dr. Emily Carter, a renowned sports footwear analyst.
Comfort and Performance
While the design is eye-catching, comfort remains a priority:
- Max Cushioning: The 720 Air unit is designed to provide maximum cushioning, reducing impact and offering a springy feel.
- Lightweight Materials: Despite its chunky look, the shoe is lightweight and doesn’t feel cumbersome.
- Breathability: The materials are breathable enough to keep your feet comfortable during daily activities.
- All-Day Wear: The shoe is designed for all-day wear, whether you’re running errands or hitting the gym.
Who is the Nike Air Max MX 720 818 for?
The Nike Air Max MX 720 818 appeals to a diverse range of people. Here are a few types of individuals who appreciate this sneaker:
- Sneaker Enthusiasts: Those who appreciate the history and innovation behind the Air Max line will find the 720 818 a must-have for their collection.
- Fashion-Forward Individuals: The unique design and bold aesthetics make it a perfect shoe for people looking to make a statement with their footwear.
- Athletes and Active Individuals: While not specifically designed for high-performance sports, the comfortable cushioning and support make it suitable for casual workouts or daily activity.
- Comfort Seekers: The focus on cushioning makes it a great choice for anyone who spends long hours on their feet.
Styling Tips for the Air Max MX 720 818
The Nike Air Max MX 720 818 is a versatile shoe that can be styled in many ways. Consider these tips:
- Casual Outfits: Pair them with jeans, joggers, or shorts for a comfortable and stylish look.
- Athleisure: Complement your workout gear with these sneakers for a sporty yet fashionable appearance.
- Bold Statements: Let the bold design of the sneakers be the focus of your outfit, keeping the rest simple and understated.
- Mix Textures: Experiment with different materials and fabrics in your outfit to enhance the visual impact of the shoes.
- Color Coordination: Either choose a colorway that matches your outfit or create a striking contrast with complementary colors.
“What I love most about the Air Max MX 720 818 is its versatility. You can dress it up or down, and it always makes a statement,” mentions Mark Johnson, a fashion blogger known for his street style looks.
The Cultural Impact of the Nike Air Max MX 720 818
The Nike Air Max MX 720 818 is not just a shoe; it’s a cultural icon. Here’s how it has impacted sneaker culture:
- Innovation in Design: It exemplifies Nike’s commitment to pushing boundaries in design and technology. The 720 Air unit set a new standard for sneaker cushioning and aesthetics.
- Trendsetter: The MX 720 818 has influenced trends in footwear and fashion, showing that functionality can also be stylish.
- Limited Editions and Collaborations: Many limited edition and collaborated versions have been released, generating hype among collectors and enthusiasts. These releases often incorporate unique colorways or design elements, further solidifying its appeal.
- Media and Celebrity Endorsements: Frequent features in magazines, blogs, and celebrity endorsements further enhance its status and cultural impact.
Caring for Your Nike Air Max MX 720 818
To ensure your sneakers stay in great condition, consider these tips:
- Clean Regularly: Wipe down with a damp cloth and mild soap to remove dirt and grime.
- Avoid Harsh Chemicals: Do not use harsh cleaners or bleach, as these can damage the materials.
- Air Dry: Always air dry after cleaning and avoid direct heat which can cause the materials to crack or discolor.
- Store Properly: Store your shoes in a cool, dry place, away from direct sunlight and excessive moisture.
Where to Buy the Nike Air Max MX 720 818
You can find the Nike Air Max MX 720 818 at various retailers:
- Nike Official Website: The official site often has the most up-to-date selection and exclusive releases.
- Authorized Retailers: Stores such as Foot Locker, Finish Line, and JD Sports offer a wide variety of colorways.
- Online Marketplaces: Platforms like Amazon, eBay, and StockX often have hard-to-find or older models.
- Specialty Sneaker Stores: Local sneaker stores may carry unique or limited edition versions.
In conclusion, the Nike Air Max MX 720 818 is a blend of innovation, style, and comfort, making it more than just a sneaker; it’s a cultural statement. From its futuristic design to its all-day wearability, it has become a favorite for sneaker enthusiasts, fashion-forward individuals, and comfort seekers alike. The Nike Air Max MX 720 818 continues to exemplify Nike’s innovation in footwear design and maintains its place in sneaker history. Whether you are buying for its design, comfort, or the cultural impact, this sneaker has something for everyone.
References
- Nike Official Website
- Sneaker News
- Highsnobiety
Frequently Asked Questions (FAQs) about the Nike Air Max MX 720 818
Q: What makes the Nike Air Max MX 720 818 different from other Air Max models?
A: The MX 720 818 features a unique, full-length 720 Air unit which provides the most cushioning in any Air Max shoe. The “818” denotes the specific textile material used in the upper, adding to its unique aesthetic compared to other Air Max models.
Q: Are the Nike Air Max MX 720 818 suitable for running?
A: While the MX 720 818 offers great cushioning, it is primarily designed for casual wear and light workouts, not for high-performance running due to its bulkier design and focus on lifestyle aesthetics.
Q: How should I clean my Nike Air Max MX 720 818?
A: Clean your MX 720 818 with a soft cloth, mild soap, and water. Avoid harsh chemicals or soaking the shoes. Air drying is recommended to maintain the integrity of the materials.
Q: What kind of outfits go well with the Nike Air Max MX 720 818?
A: The MX 720 818 is versatile and can be paired with casual outfits like jeans and joggers, athleisure wear, or styled boldly as the centerpiece of an outfit. The design makes it easy to adapt to various styles.
Q: How is the sizing for the Nike Air Max MX 720 818?
A: Generally, the MX 720 818 fits true to size. However, it’s always best to refer to the Nike sizing chart or try them on to get the perfect fit, especially if you are between sizes.
Q: Is the Nike Air Max MX 720 818 comfortable for all-day wear?
A: Yes, the 720 Air unit provides substantial cushioning, making them comfortable for long hours on your feet and ideal for daily activities. The breathable material also helps keep your feet comfortable throughout the day.
Q: Do they come in many colors or are there any limited editions of the Nike Air Max MX 720 818?
A: Yes, Nike frequently releases the MX 720 818 in various colorways and there have been special releases and collaborations with unique designs and color schemes, making them popular among collectors.